Regular expressions in Google Analytics. You know those online resources that you’ve been using for years until, all of a sudden, they’re nowhere to be found? That was my experience with the more than handy PDF: Regular expressions for Google Analytics as written by Robbin Steif at Lunametrics. A regular expression tutorial that walks you …
So this is a slightly different post than I usually write. Rather than me diving into a problem that I’d like to share a solution for, I’ve spent some time exploring the possibilities of an interesting new tool called Sparktoro. To do so, I was granted temporary free access (yeah!). The idea behind Sparktoro is …
Probably everyone with a website, but for sure anybody who works with Google Analytics has seen it in their reports, referral spam. Visitors to your website from typical domains like the ones below. Visitors with usually (but not always) a bounce rate of 100%, 1 page per session and a sessions duration of 0 seconds. …
In the keyword report in Google Analytics (possibly called something else in alternative analytics tools), the predominant keyword these days is (not provided). This first time this appeared in reports was June 2010, with the arrival of a more secure version of Google search, accessible via https. Next, in October, 2011, Google expanded this security …
Online marketing can have many purposes. Like more visitors, newsletter subscriptions, followers on Twitter or orders of a good or service. Each of these requires reaching your target audience. Also, each of these requires you to be able to motivate that target audience to a certain action. And that’s where the below free tools by …
